About the programme

Get a solid business education in our Bachelor’s degree in International Business! You will gain competences and business expertise which will help you succeed in multicultural environments.

The studies are a combination of various learning methods, such as contact teaching, online studies and team-based assignments. The learning model will help you to combine theoretical business studies with learning by doing under the guidance of a Team Coach in a virtual firm.

In our Bachelor’s degree you will have a choice of eight specialisation options:

• Accounting and Finance
• Digital Business
• Experience Economy
• Human Resource Management and Leadership
• Innovation Management and Business Development
• Digital Marketing
• Supply Chain Management
• Sustainable Entrepreneurship

A key element of the programme is a period abroad, which prepares you for international working life. International Business also has three Double Degree programmes with KEDGE Business School (Bordeaux, France), Munich University of Applied Sciences (Germany), and Salford Business School (Manchester, UK).

According to the alumni surveys our graduates have landed in a variety of business administration jobs from marketing, sales, customer relations to export-import or product management. They also work for example in supply chain management, project management and as consultants or entrepreneurs.

Study content

• International Trade and Supply Chain Management
• International Market Entry Project
• Sourcing and Logistics
• Business Case Research Project
• Operations Management in Digital World
• Conflict Management and Communication